Our process starts by understanding your brand, vision, and goals. Whether you're developing a boutique hotel, restaurant, commercial workspace, or residential project, we ask the right questions to identify where design can enhance both experience and performance.
We then guide you through a tailored process, from feasibility studies and concept development to detailed construction documentation, ensuring every decision supports your project's objectives and timeline.
Through our integrated divisions—DesignX Architecture + Interiors and Handbuilt Furniture + Fabrication—we provide a seamless, design-build approach. Handbuilt handles custom fabrication, FF&E procurement, and specialty installation, offering greater control over quality, cost, and schedule.
Our focus is on designing spaces that support business goals while fostering long-lasting relationships built on trust, clear communication, and exceptional service. This boutique approach allows for direct senior involvement and the personalized service clients can count on, ensuring a collaborative, efficient, and impactful experience from start to finish.
HOW WE
WORK
WITH YOU
DESIGNX PRINCIPAL
Allison Whitt is the founder and principal of DesignX, bringing a multidisciplinary background in architecture and interior design to every project. She holds a Bachelor of Architecture from the University of Southern California and a Master of Interior Architecture from the UCLA/Cal Poly Pomona program. As a licensed architect in the state of California, Allison combines technical expertise with creative vision to translate complex concepts into thoughtful, buildable solutions.
Known for her calm and collaborative approach, Allison is a careful listener who values clarity, craftsmanship, and integrity. She has a deep appreciation for a range of design styles and a strong belief in the power of space to influence mood, well-being, and experience. Her extensive travels—to all seven continents and over 60 countries—have broadened her design perspective and continue to inspire interiors that draw from diverse cultural and material influences.
Allison is an active member of the design community, having served on the executive board of the San Diego Architectural Foundation and as a member of the International Interior Design Association.
CHIEF OPERATING OFFICER
Adam Whitt is the Chief Operating Officer, providing leadership to ensure operational efficiency at DesignX. With over 20 years of experience as a U.S. Navy Commander, Adam excels in managing complex operations and leading teams to achieve their goals.
A people-first leader, Adam is known for building long-lasting relationships with clients and team members. His disciplined approach shapes operations, ensuring seamless execution and consistently high-quality results. Adam’s extensive experience in high-stakes environments allows him to make informed, effective decisions that drive operational excellence and foster client success.
“I wanted to thank you for all your work. The office looks better than any of us could have imagined, and the morale in the office definitely shows that as well. It was a pleasure working with you, and I can’t wait to see what you create in the future.”
Jennifer Rea, San Diego Magazine Marketing Director
TESTIMONIALS
“I highly recommend Allison Whitt. She listens and understand your goals while being a creative genius. She was able to bring our brand to life in our visitor center with thoughtful, beautiful designs while being fun and playful, embodying our destination’s spirit. This was an important goal as we wanted our visitors to get a sense of Oceanside the minute they walked in the door. Allison not only delivered on the design aesthetic, but she is consummate professional. She followed the execution process through to the end, making sure the project was completed correctly and in the quality way we envisioned.”
Leslee Gaul, Visit Oceanside, CEO/ President